Next September 25 begins in Bologna a new edition of Cersaie and Cifre Ceramica wants to invite you to live an immersive experience at its stand (Hall 30 – Stand C74 D73). A sensory and transformative journey to celebrate together the future of ceramic design. And is that its 300 square meters invite you to live the present with a constant look to the future.
The exhibition space is designed to surprise at first glance thanks to the use of deployé throughout the structure of the stand or an access tunnel with lush vegetation and LED lighting. Once inside, visitors can interact with the new products thanks to a touch button with a timed lighting system that allows them to see the new technologies applied to the materials with the Artech finish. Above all, the new Cifre stand is the ideal environment to get to know the new products in which nature and technology go hand in hand. Let’s see.
Artech is one of the great novelties at this year’s Cersaie. It is an innovative technology that makes it possible to create reliefs with the greatest possible fidelity. Artech revolutionizes aspects of porcelain tile (especially wood, marble and cement) to achieve new levels of realism through texture and touch. All thanks to a manufacturing process that combines digital precision with advanced scanning and design systems.
The WoodMotion series are already a classic among the novelties at Cersaie and this year they are once again claiming their place. Wood finds new applications and expressive possibilities in ceramics, as shown by the Camden, Lorien and Cleveland series, which take advantage of the benefits of Artech technology. Whether as flooring or cladding, the novelties of the WoodMotion collection manage to realistically capture the textures of natural wood without sacrificing the strength and durability provided by porcelain.
Our Brick&More tile collection grows with up to 9 series that once again vindicate the decorative power of small format tiles. Among the novelties is the appearance of new formats, among them the 5×15 pieces and the leaf-shaped tiles that we can see in new series such as Alma Scale. The small format series surprise, once again, for the variety of their designs, such as the marble look of Izel or the extreme colorfulness of Lynx.
Other new products in the catalog include other families of porcelain floor and wall tiles, such as polished or stone design tiles. Among the former, the depth of the black marble of Arvora or the colorful and pearly appearance of Astral stand out. For its part, Element stands out for its minimalist look and the smooth stone effect developed thanks to Artech technology. As for the wall tile collections, Cifre Cerámica redoubles its commitment to more decorative pieces with series such as Borneo, which enriches the cement effect with floral motifs.
This edition of Cersaie, Cifre Cerámica invites you to also become the protagonist. To do so, at the stand you will find a photocall in the shape of a magazine cover with only its main characters missing, that is, you. And it has a prize! Visitors who wish to participate must be followers of Cifre on Instagram and take a photo of themselves at the photocall. They must then upload it to stories, tagging @cifreceramica and adding the hashtag #EnterTheContest to participate in the draw for an iPad. Check the rules at: