{"id":12725,"date":"2025-07-02T15:35:02","date_gmt":"2025-07-02T13:35:02","guid":{"rendered":"https:\/\/cifreceramica.com\/?p=12725"},"modified":"2025-07-02T15:35:38","modified_gmt":"2025-07-02T13:35:38","slug":"commercial-intelligence-in-action-training-to-grow-from-within","status":"publish","type":"post","link":"https:\/\/cifreceramica.com\/fr\/commercial-intelligence-in-action-training-to-grow-from-within\/","title":{"rendered":"L’intelligence commerciale en action : une formation pour se d\u00e9velopper de l’int\u00e9rieur"},"content":{"rendered":"

[vc_row el_class=\u00a0\u00bbplantilla_noticia_proyecto\u00a0\u00bb][vc_column][vc_row_inner][vc_column_inner width=\u00a0\u00bb1\/6″][\/vc_column_inner][vc_column_inner width=\u00a0\u00bb2\/3″][vc_column_text]<\/p>\n

Dans un march\u00e9 de plus en plus concurrentiel, la diff\u00e9renciation ne r\u00e9side pas seulement dans la qualit\u00e9 des produits, mais aussi dans la capacit\u00e9 des \u00e9quipes commerciales \u00e0 cr\u00e9er des exp\u00e9riences exceptionnelles. Dans cette optique, les employ\u00e9s de Cifre Cer\u00e1mica et Zenon Bath & SPC Surfaces<\/a> ont particip\u00e9 \u00e0 une formation sp\u00e9cialis\u00e9e en intelligence commerciale organis\u00e9e par le Grupo Argenta.<\/p>\n

Cette formation, dispens\u00e9e par Ram\u00f3n Fuertes, coach ex\u00e9cutif sp\u00e9cialis\u00e9 dans le service client et la vente, s’inscrit dans l’engagement strat\u00e9gique du groupe en faveur du d\u00e9veloppement continu des talents internes. Cet investissement dans le capital humain refl\u00e8te une vision d’entreprise qui consid\u00e8re la formation comme un atout concurrentiel fondamental.<\/p>\n

[\/vc_column_text][\/vc_column_inner][vc_column_inner width=\u00a0\u00bb1\/6″][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner width=\u00a0\u00bb1\/2″][vc_single_image image=\u00a0\u00bb12665″ img_size=\u00a0\u00bbfull\u00a0\u00bb][\/vc_column_inner][vc_column_inner width=\u00a0\u00bb1\/2″][vc_column_text]<\/p>\n

Comp\u00e9tences cl\u00e9s pour l’excellence commerciale<\/b><\/h3>\n

Le programme de formation s’articule autour de cinq piliers fondamentaux qui transforment l’approche commerciale traditionnelle :<\/p>\n

    \n
  • \u00c9coute active et questions percutantes :<\/b> une base m\u00e9thodologique qui vous permet d’identifier avec pr\u00e9cision les besoins r\u00e9els du client.<\/li>\n
  • Communication persuasive ax\u00e9e sur le client :<\/b> techniques avanc\u00e9es pour \u00e9tablir un lien \u00e9motionnel avec votre interlocuteur.<\/li>\n
  • \u00c9tablir une relation de confiance et des relations commerciales durables :<\/b> des strat\u00e9gies pour transformer des transactions ponctuelles en partenariats durables.<\/li>\n
  • G\u00e9rer les objections avec empathie :<\/b> transformer la r\u00e9sistance en opportunit\u00e9s pour un dialogue constructif.<\/li>\n
  • Strat\u00e9gies pour transformer la valeur en r\u00e9sultats :<\/b> des outils sp\u00e9cifiques pour communiquer efficacement votre proposition commerciale unique.<\/li>\n<\/ul>\n

    [\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner width=\u00a0\u00bb1\/2″][vc_column_text]<\/p>\n

    Une approche pratique et des r\u00e9sultats imm\u00e9diats<\/b><\/h3>\n

    La m\u00e9thodologie privil\u00e9gie l’application pratique plut\u00f4t que la th\u00e9orie abstraite. Les participants travaillent sur des cas r\u00e9els issus du secteur de la c\u00e9ramique, ce qui garantit un transfert imm\u00e9diat des connaissances vers le lieu de travail. Cette approche pragmatique repose sur une philosophie claire : il ne s’agit pas seulement de vendre plus, mais de vendre mieux et de cr\u00e9er des exp\u00e9riences m\u00e9morables qui fid\u00e9lisent les clients.<\/p>\n

    L’engagement du Grupo Argenta en faveur d’une formation sp\u00e9cialis\u00e9e refl\u00e8te une compr\u00e9hension approfondie du march\u00e9 actuel. Dans un secteur o\u00f9 l’innovation et le design sont essentiels, nous pensons que la capacit\u00e9 commerciale est le facteur d\u00e9cisif pour transformer ces atouts en un avantage concurrentiel durable. En bref, cette formation en intelligence commerciale n’est qu’un exemple de l’approche adopt\u00e9e par Grupo Argenta pour se d\u00e9velopper de l’int\u00e9rieur, avec des \u00e9quipes engag\u00e9es et pr\u00eates \u00e0 mener le changement. Nous continuerons \u00e0 promouvoir des initiatives qui renforcent nos capacit\u00e9s et apportent une r\u00e9elle valeur ajout\u00e9e \u00e0 nos clients, \u00e0 nos partenaires et \u00e0 l’ensemble du secteur de la c\u00e9ramique.[\/vc_column_text][\/vc_column_inner][vc_column_inner width=\u00a0\u00bb1\/2″][vc_single_image image=\u00a0\u00bb12669″ img_size=\u00a0\u00bbfull\u00a0\u00bb][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row]<\/p>\n","protected":false},"excerpt":{"rendered":"

    [vc_row el_class=\u00a0\u00bbplantilla_noticia_proyecto\u00a0\u00bb][vc_column][vc_row_inner][vc_column_inner width=\u00a0\u00bb1\/6″][\/vc_column_inner][vc_column_inner width=\u00a0\u00bb2\/3″][vc_column_text] Dans un march\u00e9 de plus en plus concurrentiel, la diff\u00e9renciation ne r\u00e9side pas seulement dans la qualit\u00e9 des produits, mais aussi dans la capacit\u00e9 des \u00e9quipes commerciales \u00e0 cr\u00e9er des exp\u00e9riences exceptionnelles. Dans cette optique, les employ\u00e9s de Cifre Cer\u00e1mica et Zenon Bath & SPC Surfaces ont particip\u00e9 \u00e0 une formation […]<\/p>\n","protected":false},"author":3,"featured_media":12673,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[167],"tags":[],"class_list":["post-12725","post","type-post","status-publish","format-standard","hentry","category-inthenews-fr"],"yoast_head":"\nL'intelligence commerciale en action : une formation pour se d\u00e9velopper de l'int\u00e9rieur - CIFRE CER\u00c1MICA<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/cifreceramica.com\/fr\/commercial-intelligence-in-action-training-to-grow-from-within\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"L'intelligence commerciale en action : une formation pour se d\u00e9velopper de l'int\u00e9rieur - CIFRE CER\u00c1MICA\" \/>\n<meta property=\"og:description\" content=\"[vc_row el_class=\u00a0\u00bbplantilla_noticia_proyecto\u00a0\u00bb][vc_column][vc_row_inner][vc_column_inner width=\u00a0\u00bb1\/6″][\/vc_column_inner][vc_column_inner width=\u00a0\u00bb2\/3″][vc_column_text] Dans un march\u00e9 de plus en plus concurrentiel, la diff\u00e9renciation ne r\u00e9side pas seulement dans la qualit\u00e9 des produits, mais aussi dans la capacit\u00e9 des \u00e9quipes commerciales \u00e0 cr\u00e9er des exp\u00e9riences exceptionnelles. 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