Coverings 2023 begins with the challenge of consolidating the American market

Cifre Cerámica starts today a new edition of Coverings with the challenge of strengthening its presence in the United States, a country that in recent years has become the main growing market. For this edition of the Orlando fair, Cifre Cerámica is emphasizing natural textures, with marble and wood as protagonists, cement design and small format. All this in a stand of more than 70 square meters that can be visited until next Friday, April 21 (Spanish Pavilion – Stand 5103).

Natural textures

Cifre’s presence in Coverings is a commitment to natural textures. Among the series that vindicate the design of marble are Baltic (with pieces in green tones as the main novelty) and Mystica, with oriental airs and a lot of personality. These two series are presented in 3 large format sizes (60×120, 120×120 and 120x280cm) belonging to the XLife collection. 

Natural textures are also present in the WoodMotion collection series. These include Denver, a floor tile that gives color to the wood-look porcelain stoneware, and Jarel, with its slatted appearance as a cladding.

Trendy look

From the timelessness of stone and natural wood to two current trends in architecture and interior design. On the one hand, we are talking about terrazzo, an aesthetic that Cifre Cerámica updates in the Gemstone series. Available in 3 colors and in 2 rectified formats (60×120 and 120x120cm), it stands out for a graphic that brings dynamism to any room. 

On the other hand, we refer to the cement look porcelain tile and its suitability for both residential and commercial architectural projects. In this sense, Munich stands out, one of the most complete series, which also comes with novelties in its special pieces.It will be at Coverings where its new types of mesh will be presented: Row, Sailor and Eclipse.

Small porcelain tiles

Smaller pieces will also play a leading role in Coverings. The Brick&More collection series have always been very well received in the North American market. Among the novelties of small-format porcelain stoneware, series such as Beach, Cambre, Fonvale, Ion, Mahi, Polaris, Swirl and Ursino stand out. Their variety of formats, graphics and finishes demonstrate all the decorative value of a material such as porcelain stoneware.